Australian e-commerce sales were at $27 billion in 2010 and have reached to the level of more than $37 billion in 2013. Not just that, sales have been continuously demonstrating an increase of $3-4 billion every year. In terms of business, this represents a viable opportunity of revenue generation. There is an increasing tendency in the Australian population for preferring online shopping over local retail shopping. 55% of Australians think that online shopping portals offer lower prices, that’s why they are more open to buying things online. In addition to that, more than 1/5 of the population prefers online shopping due to the convenience it offers and the wide range of items available online.
As the statistics reveal, more than half (53%) of the online purchases by Australians are done on the Australian e-commerce sites. Consumers like to purchase more often from such websites because they are considered reliable local brands.
Looking at the predicted growth of e-commerce in Australia by the year 2016, the spending is expected to grow in the range of about $27 billion in Australia and $5.37 billion in New Zealand.
Nowadays, the E-Commerce has emerging with the fast development of foreign trades, GFI created its own E-Commerce platform: c2m.net.au.
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